‘It’s Alright to Show Yourself’ is the fourth single since Emperor of Ice Cream announced their return from a twenty-five-year hiatus in May with their previous singles all topping digital charts in Ireland. Their long-awaited debut album 'No Sound Ever Dies' recently entered the official Irish album charts while also hitting the No.1 spot in the indie charts, making it a staggering fourth No 1 since their comeback. ‘No Sound Ever Dies’ while achieving chart success at home, has been very well received internationally with tracks from the album gaining radio airplay in a massive 33 countries spanning the globe.
Rarely (if ever) has a band’s debut album taken as long to reach its fans as No Sound Ever Dies by Emperor of Ice Cream; but perhaps theirs is no ordinary story. The album’s title alludes to the feeling within the band when a 2020 newspaper article in the Irish Examiner elicited an emotional response from followers and ensured Cork’s FIFA Records thought it prudent to get the band members sitting around a virtual table.Now based in Cork, Waterford, New York and Amsterdam respectivel,y Eddie Butt, John ‘Haggis’ Hegarty, Graham Finn and Colum Young resolved to both delve into early releases from Emperor of Ice Cream and return to studio to put the finishing touches on a album that was shelved 25 years ago, when they prematurely parted company with their label, Sony Records.
There's no fooling around, the single It's Allright to Show Yourself starts hard and heavy with a full force. The vocal is surprisingly soft, you would have expect a classic rasping voice of a rock singer yet the beauty lies in the difference. The lyrics have only a few lines repeated again and again, as a mantra, reassuring the listener that it's ok to show who you truly are and there's no point in hiding it behind a mask. Yet the guitar riffs will find their way into your ears and you will have a trouble replacing them with something else.